why do large hotels spend a major part oftheir promotional budget on personal selling? please help me?

May 6th, 2011 Posted by Admin Issu

Personal budget issues : please help me, answer this question.

The answer about: why do large hotels spend a major part oftheir promotional budget on personal selling? please help me?

Answer by Billy Alley
Well, I think they’ve caught on to the fact that marketing is the “life blood” of their business and is true with any business. I hope I am understanding your question correctly.

The more you advertise, but in a way that connects with your target audience, the more money you make. You know, they want to put it in your mind, their name, their logo, the feeling you get when you see their commercial or ad, the experience you get.

And we humans often go by what we feel. And if they can make that personal connection with us more and more, we will also be repeat customers. This is cash flow for them. If they do a good job, then it’s a win/win. I think this is why they spend a major part of their budget on personal selling.

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